The Silver Longevity Business Association ("Silver Longevity," "SLBA," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and your rights under applicable Canadian privacy legislation, including Alberta's Personal Information Protection Act (PIPA) and the federal Personal Information Protection and Electronic Documents Act (PIPEDA).
We've written this in plain language because we believe you should be able to understand how your information is handled without needing a law degree.
Who We Are
Silver Longevity Business Association is a membership-based professional community that connects businesses and professionals who serve aging adults and their families in Alberta, Canada.
For privacy-related questions or concerns, contact:
Silver Longevity Business Association
Edmonton, Alberta, Canada
Email: hello@slba.ca
What Information We Collect
We collect different types of information depending on how you interact with us:
Information you provide directly:
When you create a member account: your name, email address, and password.
When you set up a directory listing: your business name, representative name, business description, category, city, phone number, email address, office address, website, logo, and any optional details you choose to provide such as languages spoken, certifications, collaboration interests, and service area.
When you use the contact form: your name, email address, subject, and message.
When you submit a Find Help request: your name, email address, phone number (optional), a description of your situation, your city, and the urgency of your need. This information may include details about health or care needs for yourself or a family member.
When you submit a speaker or co-host application: your name, email, business name, proposed topic, and related details.
When you send a referral: the name and contact information of the person being referred, along with a description of their needs.
When you request an introduction: a message explaining why you'd like to connect with another member.
When you post on the community board: the content of your posts and replies.
When you submit a resource: the title, description, and content you provide.
Information collected automatically:
When you visit our website, we may collect standard web analytics data including your IP address, browser type, pages visited, time spent on pages, and referring website. We use this data in aggregate to understand how the site is used and improve our services.
Why We Collect Your Information
We use your personal information for the following purposes:
- To operate and maintain your member account and directory listing.
- To display your business information in the member directory. You control which information is published and can update or remove your listing at any time.
- To facilitate referrals and introductions between members.
- To respond to inquiries submitted through the contact form.
- To process Find Help requests and connect families with appropriate professionals in our network.
- To review speaker and co-host applications.
- To operate the community board and resource library.
- To send service communications related to your account, such as password resets, referral notifications, and introduction requests.
- To improve our website and services through aggregate, anonymized analytics.
Consent
By creating an account, submitting a form, or using our services, you consent to the collection, use, and disclosure of your personal information as described in this policy.
You may withdraw your consent at any time by contacting us at hello@slba.ca. Withdrawing consent may mean we can no longer provide some or all of our services to you. We will explain the consequences when you make your request.
What Is Public vs. Private
We are careful about what information is visible to whom:
Visible to everyone (public):
Your business name, representative name, category, tagline, description, city, province, website link, years serving seniors, founding member status, and logo. These fields are displayed in the public member directory. You control this content through your listing.
Visible only to logged-in members:
Your phone number, email address, office address, collaboration interests, and other contact details. These are only shown to other authenticated Silver Longevity members.
Visible only to you and SLBA administrators:
Your account password (stored encrypted — we cannot see it), referral details, introduction request messages, Find Help submissions, contact form messages, and speaker applications.
Never shared publicly:
We never sell, rent, or share your personal information with third parties for marketing purposes.
Information About Others
When you submit a referral, you provide the name and contact information of a third party. By submitting this information, you confirm that you have the individual's knowledge or consent to share their information for the purpose of connecting them with a Silver Longevity member.
When you submit a Find Help request that describes another person's situation (such as an aging parent), we treat that information with particular care given its potentially sensitive nature. This information is only shared with specific Silver Longevity members who we believe can help, and only with your knowledge.
How We Protect Your Information
We use industry-standard security measures to protect your personal information:
- Your account password is encrypted and cannot be viewed by SLBA staff or administrators.
- Our database uses row-level security policies that restrict access to information based on user roles and authentication status.
- Data is transmitted using HTTPS encryption.
- Access to administrative tools is restricted to authorized SLBA personnel.
No method of electronic storage is 100% secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.
Cookies
Our website uses cookies — small text files stored on your device — for the following purposes:
Essential cookies:
Required for the website to function, including maintaining your login session. These cannot be disabled.
Analytics cookies:
Used to understand how visitors use our website through Google Analytics. These cookies collect anonymized data about page views, traffic sources, and user behaviour. Analytics cookies are only activated after you provide consent through our cookie consent banner.
You can manage cookie preferences through your browser settings at any time. Disabling essential cookies may prevent the website from functioning properly.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide our services.
If you close your account, we will delete or anonymize your personal information within 90 days, except where we are required by law to retain it for a longer period.
Contact form submissions, Find Help requests, and speaker applications are retained for up to 2 years for operational purposes, then deleted.
Community board posts and resource library contributions remain published unless you request removal or delete them yourself.
Your Rights
Under Alberta's PIPA and Canadian privacy law, you have the right to:
Access:
Request a copy of the personal information we hold about you.
Correction:
Request that we correct any inaccurate or incomplete personal information.
Withdrawal of consent:
Withdraw your consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions.
Deletion:
Request that we delete your personal information, subject to any legal obligations we have to retain it.
Complaint:
File a complaint with the Office of the Information and Privacy Commissioner of Alberta (OIPC) if you believe your privacy rights have been violated.
To exercise any of these rights, contact us at hello@slba.ca. We will respond within 30 days.
Third-Party Services
We use the following third-party services to operate our website:
Supabase:
Provides our database, user authentication, and file storage. Data is stored on secure servers. Supabase's privacy policy is available at supabase.com/privacy.
Google Analytics:
Provides anonymized website usage data. Google's privacy policy is available at policies.google.com/privacy. Analytics cookies are only activated with your consent.
Stripe:
If you pay for membership online, payment processing is handled by Stripe. We do not store your credit card information. Stripe's privacy policy is available at stripe.com/privacy.
We do not sell, trade, or transfer your personal information to any other third parties.
Children's Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. If we make significant changes, we will notify members by email or through a notice on the website.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, contact:
Silver Longevity Business Association
Email: hello@slba.ca
Edmonton, Alberta, Canada