About Silver Longevity
A professional community built on the belief that aging adults and their families deserve better — and that the people who serve them are stronger together.
Our Story
How Silver Longevity Began
The Silver Longevity Business Association was founded by Karen Murdock, an award-winning entrepreneur with a passion for bridging businesses to support seniors. She saw too many families struggling to find the right help — and too many good professionals working in isolation. Silver Longevity is the community she wished existed: a place where strong referral partnerships go beyond professional exchanges, where businesses thrive together, and where every aging adult has access to a connected network of people who genuinely care.
Our Mission
We connect professionals and organizations across Alberta who serve aging adults and their families. We build a community where referrals flow naturally, collaboration replaces competition, and families get help they can trust.
Our Vision
A province where every aging adult and every family caregiver has easy access to a connected network of professionals who know each other, trust each other, and work together.
Who Belongs Here?
Silver Longevity is for anyone whose work improves the lives of aging adults and their families. That includes home care providers, financial advisors, elder law attorneys, senior living operators, AgeTech companies, therapists, care navigators, and more. If you serve seniors or support the people who do, you belong here.
Our Values
Relationships Over Transactions
We build connections that last, not leads that expire.
Every Senior Deserves a Connected Community
No one should navigate aging alone. We make sure they don't have to.
Collaboration Makes Us All Stronger
When we work together, families get better help and our businesses grow.
Plain Talk, Real Help
We keep it clear, honest, and human. Always.
Our Team
Land Acknowledgement
Silver Longevity Business Association is based in Edmonton, Alberta, located on Treaty 6 territory — the traditional and ancestral lands of the Cree, Dene, Blackfoot, Saulteaux, Nakota Sioux, and Métis peoples. We acknowledge that our work serving aging adults and their families takes place on these lands, and we honour the elders, past and present, whose care for one another and for community continues to inspire the values at the heart of our work.